The Independent Life – Melissa Moo Harkins

The founder of MooMotion, which makes clothing for female triathletes, says she's thrilled she ditched a Wall Street career for one that lets her help women.

The Story Exchange By The Story Exchange

Melissa Moo Harkins launched MooMotion, which has been making and selling women’s triathlon gear since 2012, in a bid to break free of a unfulfilling career on Wall Street. An avid triathlete, Harkins combined a love of the sport and a degree from the Parsons School of Design to create a line of workout wear that could make women “feel and look great,” she told us in her 1,000+ Stories profile. “The women’s endurance market is highly underserved.”

Since we featured her in 2013, Harkins has focused on expanding her company’s product offerings, incorporating customer feedback into each new design. MooMotion gear has also found a place with retailers around the country. Harkins says loves it when she sees other women wearing her items out on the race course, adding that “getting the product from initial concept to being on a complete stranger is one of the coolest feelings ever.”

Harkins relishes the flexibility the entrepreneur’s life affords her. It has given her more time to spend with her three children, to take part in the sport she adores, and to co-organize an event called Wall Street Rides Far, which benefits autism research efforts. But most of all, she’s thrilled to have the opportunity to work with and for women — something her previous career in finance rarely provided. “Now, all I do is for women. It’s fantastic.”

Posted: July 28, 2017

The Story ExchangeThe Independent Life – Melissa Moo Harkins