Your Name: Melissa Patenaude
Business Name: Apt No.7 | A7
Type of Business: Clothing & Accessories; Coaching & Consulting; Design; Marketing & PR
Business Location: United States
U.S. State: New York
Website http://aptno7.com | http://a7nyc.com
Twitter @aptno7 | @a7nyc
Facebook http://facebook.com/aptno7 | http://facebook.com/a7nyc
Tumblr http://aptno7.tumblr.com
Pinterest http://pinterest.com/a7nyc
Reason for starting
I love challenges of starting projects. From conception to end, and all over again. I have a passion for building my own machines, failing, learning, innovating, growing. There is no greater exhilaration than to be “in it” and have to make decisions which actually have an impact.
Biggest Success
Launching A7, the camera accessories company, and have it sold in 30 different countries in less than 4 months. And having our launch video seen in over 120 different countries. Countries I didn’t even know existed!
What is your top challenge and how have you addressed it?
Our biggest challenge at this point is to take A7 to the next level. We just successfully completed a crowd funding campaign which gave us funds to produce more goods to reach the stores, and develop new styles to keep our existing customers excited. Now we have to get the word out to new customers!
Who is your most important role model?
I have many, but no one in particular at the same time. Anyone doing business in an authentic, honest and respectful way who has principles, take stands, and takes chances is a good role model for me.