Name: Nikki Danger
Business: Out Abroad, an online travel resource dedicated to lesbian travelers
Industry: Other — Lesbian Travel Website
Location: Seattle, Washington, U.S.
Reason for starting: The gay travel industry, an estimated $200 billion market, features resources almost exclusively for gay men and frequently ignore the LBT of LGBT. The gay travel industry is heavily male dominated. My cofounder and I were tired of only seeing male travelers in the LGBT space. We knew many rad gay women on fierce global adventures so we built our own resource for lesbian travelers. We aim to change the marketing trend and share stories of global adventures from fierce queer women. I’m carving out a space in a male dominated industry, challenging the media norm and messaging.
We hope to create better brand awareness, eventually interview high profile gay women making waves globally, and would like to highlight hospitality businesses that cater to gay women.
How do you define success? Every time a queer woman shares, likes, tweets or comments on our stories and resources, it’s a success. And every time a gay woman shares their own stories with us, through writing or interviews, it’s a success.
Biggest Success: Becoming a media partner at the largest lesbian event in the world, The Dinah Shore, interviewing their incredible performers about their global experiences and producing fun, entertaining content for our lesbian community!
What is your top challenge and how have you addressed it? Learning to build a functional website. I’m learning web design/development through www.treehouselearning.com. A close friend taught herself how to code and design and wants to redesign our site for her portfolio! So while I’m still learning, she’s going to put her new skills to work on our site which will hopefully contribute to her changing careers and becoming a full time (self taught!) web designer!
Who is your most important role model? My mom. She taught me to be a fantastic communicator!
Edited by The Story Exchange
Posted: June 9, 2014