Vaishnavi Talawadekar: Marrying The Power Of Words With The Fundamentals of Branding

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Name: Vaishnavi Talawadekar

Business: Mangomonk

Location: Bangalore, India

Industry: Marketing & PR

Reason for starting?
 If you look at the content landscape in India today, you’re bound to find a plethora of small and medium digital marketing agencies abounding in most cities. While these agencies produce great graphic content, the written content that goes along with it, whether copy or content, is usually subpar. I suppose that was what sparked the genesis of Mangomonk. I realised that brands struggled to source superlative content for their websites, brochures, leaflets and blogs. The agencies that supported these brands’ digital infrastructure couldn’t necessarily fulfil their content needs. Over the past year, Mangomonk has crafted a content portfolio that offers bespoke, tailored content packages to clients. No two content requirements at Mangomonk are ever the same. Everything is intricately thought out and made to measure. Focused wholly on written content, we provide a spectrum of content services, including content writing, consulting packages and blog packages.

Related: Read about another Marketing & PR entrepreneur here. 

How do you define success?
 I think the most important barometer of success for me is recognition. Mangomonk isn’t just a labour of love, it’s a concept that has bridged a gap in the content market. I would love to see the brand set a precedent in the content sphere, and be known as the face of superior content fulfillment.

Biggest success:
I don’t think I’ve reached a point where I can look back and say that I’ve been successful just yet. I’m not even close. However, I think the fact that I listened to my heart, quit my job and hustled is my biggest achievement yet. Perhaps if you ask me what my biggest success to date is 10 years from now, I may have something to tell you.

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What is your top challenge 
and how you have addressed it? With a services business, the challenge is always scaling up. I’ve battled many a dilemma where I’ve been wary of taking on more quality writers, because I haven’t been sure of whether the business would grow proportionately. On the other hand, if I took on too many projects, I may have been left under-equipped.

Who is your most important role model? 
I would have to say my mom. Despite never having been an entrepreneur herself, she taught me the value of the important things in life. I think the most special role models are the ones that teach you how to live, love and laugh well.


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Edited by The Story Exchange

Posted: April 21, 2017

Victoria FlexnerVaishnavi Talawadekar: Marrying The Power Of Words With The Fundamentals of Branding