Your Name: Adisa Tinorgah-Seidu
Business Name: Odo Asem, a store for romance gifts and products
Type of Business: Gift and Romance Store
Business Location: Accra, Ghana
Reason for starting
I’ve always been the go-to person for gift ideas and romance suggestions for friends and family. People always said I gave the best gifts. So after three years on Wall Street when I decided to move back home to Ghana, I thought I’d try to transform this talent into a business. Nearly 4 years on, I have an ever growing portfolio of clients who rely on Odo Asem for all their gift and romance needs. I strive to bring world class customer service to a market that leaves much to be desired in terms of customer service. I have also introduced the convenience of online shopping to many people for the first time. I am working to build Odo Asem into a model business that people can aspire to.
How do you define success?
Success to me is accomplishing a goal that I deliberately set out to achieve, and seeing the positive impact of this accomplishment on at least one life.
My biggest success to date is building my business from ground up. I put in a lot of hard work to get it to where it is today, and I continue to do so with hopes of taking it to higher heights.
What is your top challenge and how have you addressed it?
My top challenge was starting a business blind with no prior experience in a developing country that presented it’s own unique set of hurdles. I have made some mistakes along the way, but with hard work, diligence and patience I have been able to build a successful business in spite of all the hurdles. I still continue to learn every day.
Who is your most important role model?
I have been blessed with very inspiring parents. My Father came from very humble beginnings and has made so much of himself and provided a very comfortable life for his whole family. He is a doctor who currently works with UNICEF. My mother started a school in our garage and has grown it to a school with over 950 students. They are always helping other people and have brought us up to do the same.