The Story Exchange,Alison Lucien, Eleanor'sYour Name: Alison Lucien

Business Name: Eleanor’s Stylish Bicycle Accessories, a maker of women’s bicycle accessories

Type of Business: E-Commerce

Business Location: Brooklyn, New York, United States

Twitter   @eleanorsnyc

Reason for starting
I couldn’t find high-quality, fashionable accessories to add style to my bike while I commuted to work. Lost in a sea of unflattering spandex bike shorts, tired of heavy metal racks and baskets, I was inspired to start Eleanor’s. The business was launched in April 2012, I named my business after my grandmother who shared an enthusiasm for bicycling. Online, you’ll find unique, versatile items for fashion-savvy bikers. Helmets that are cute, not clunky. Clothes you can bike to a party in and still be the best-dressed person there. Gear that says “chic French girl”—not “Tour de France.”

How do you define success?
I define success for my company is a balance between happiness and work.

Biggest Success
I love when customers come to our pop up shop and say “I’m glad you exist.”

What is your top challenge and how have you addressed it?
Our top challenge is increasing our conversion on our website We just launched a new website redesign with videos, larger images, and new theme to help customers convert.

Who is your most important role model?
My most important role model is my grandmother Eleanor. She was a strong woman and I really admired her drive, quick wit and compassion.