Your Name: Amanda Neville
Business Name: Three Furies
Type of Business: Marketing & PR
Business Location: United States
U.S. State: New York
Reason for starting
I wanted to focus on the clients I care most about: progressive entrepreneurs, non-profits and community-based organizations.
In terms of size of project, it was performing the content strategy for one of the biggest websites Stanford University has ever built. However, I also advised two companies as they pivoted their businesses this year, and seeing those changes happen has been extremely gratifying.
What is your top challenge and how have you addressed it?
Balancing the need to constantly promote and build my business, with the need to be present for current projects. I manage a band of freelancers and part-time assistants to pitch in when I need a hand, and I minimize drama by working only with reasonable, professional people whose work ethic and product I admire.
Who is your most important role model?
Right now, it’s Marissa Mayer. I’m a new mom, so I’m watching her to see how she deals with the commentary on her dual role and how she manages the expectations and actual work load with the needs of her family.