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Name: Amee Tomlinson

Business: Jabber Logic, a provider of Marketing & PR strategy for nonprofits

Industry:  Marketing & PR

Location: Minneapolis, Minnesota,U.S.

Reason for starting: After working in marketing for five years, on accounts that weren’t making the world a better place, I started investigating the idea of a purpose driven marketing agency. Consumers won’t know about the nonprofits and small businesses that can improve their lives unless those stories are told.  Jabber Logic creates conversations between brands and the community by providing high quality, affordable marketing to small businesses and nonprofits, despite the size of their budget.

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How do you define success? Success to me is making my client successful. Success is helping them hit their revenue goal. Success is telling them no when an idea is going to hurt their business. Success is doing the right thing, even when it’s not the most profitable.

Biggest Success:  Jabber Logic donated 300 hours to BestPrep, a Minnesota based nonprofit that teaches students about business, career paths and financial literacy, to redesign their brand and website. For our work, we have been chosen for their 2014 BestPrep Service Award.

Related: 5 Things No One’s Ever Told You About PR

What is your top challenge and how have you addressed it? The biggest challenge when servicing small business and nonprofit clients is closely managing Jabber Logic’s P&L. My heart wants to say yes to every request the client has, but we have to stay in business if we are going to continue to serve other small businesses and nonprofits. We’ve managed this challenge by letting clients know that deadlines and output can be renegotiated when the client tries to change the scope of work.

Who is your most important role model? My grandmother. She’s a sub-five-foot 89-year-old Irish woman with a tool box for a dresser. My grandmother helped raise me until I was 10. She had a lot of hardships, and those hardships helped her learn and share the importance of, picking and choosing her battles, standing up for what she believes in, believing in herself, sacrificing for family and embracing a purpose bigger than herself

Twitter   @jabberlogic

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Edited by The Story Exchange