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Name: Amrita Aviyente

Business: Date My Wardrobe, an online service that allows shoppers to rent clothes from people nearby

Industry: Clothing & AccessoriesE-Commerce

Location: Boston, Massachusetts, U.S.

Reason for starting: While getting ready for a high school re-union, I realized I wasn’t carrying my high heels while traveling. I ended up buying a new pair of heels just for that one evening. I wondered if I could just borrow from someone living close to me for that evening. I would have saved money, not spent on something I didn’t want for the long term and someone could have made money by renting out what they own.

Related: Read about another female entrepreneur who turned an idea into a businesses. 

How do you define success? Success really is challenging yourself everyday to achieve your goal and not giving up no, matter what. A failure can be considered as a success too if it is taken as a learning experience.

Biggest Success: Being accepted to YCombinator’s March 2014 female founders conference.

What is your top challenge and how have you addressed it? One of the biggest challenges for an entrepreneur in todays fast paced world is to accept when things don’t go as planned and be able to pivot your dream idea to what users really want.

Related: Inspiration Short: Trust in Your Idea

Who is your most important role model? Sheryl Sandberg I met her at an event in NYC when she was promoting her book Lean In. A movement like Lean In was very much needed in todays world where inequality has become a norm. Listening to her, reading her book and listening to her 2010 Ted talk made me realize I was capable of doing much more in life than I was doing at that point and I really shouldn’t be afraid. Soon after this exposure, I gathered the courage and quit my job to work on my startup.

Twitter   @datemywardrobe

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Edited by The Story Exchange