Amy Richter, founder of Music Workshop. (Credit: Courtesy of Music Workshop)
She’s Bringing Music Education to Kids Across the Globe
Amy Richter shares free music curricula with teachers throughout the U.S. and beyond by way of her nonprofit, Music Workshop.
Amy Richter believes in the transformative power of music. In 2012, after seeing music programs cut from her own childrens’ school, Richter decided to launch Music Workshop, a nonprofit providing free music curricula to teachers. Over the years, Richter has struggled to balance running a nonprofit and raising a family. But the Portland, Oregon, founder says that seeing the positive impact of Music Workshop inspires her to continue her work. “Knowing that we’re helping kids discover their talents and create positive connections … is incredibly rewarding,” she adds.
Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.
How is your business different from others in your industry?
We provide a comprehensive, inclusive music education program that brings the power of music to K-8 students. And unlike traditional programs that might focus solely on music theory or performance, we integrate diverse cultural traditions and emphasize social-emotional learning as well.
Tell us about your biggest success so far.
The transformative impact we’ve had on more than 6 million students worldwide. When I first started this journey in ten local schools, I couldn’t have imagined that we would grow to reach students in 14,000 schools across the U.S., and into 102 other countries beyond our borders. Our influence now reaches lives in Africa, Asia, North America, South America and Australia. We are incredibly proud of our global reach.
What is your top challenge and how have you addressed it?
Starting a nonprofit came with a huge learning curve. I had no prior experience in running one, so understanding the legal and organizational aspects was challenging. Financial hurdles were significant, too, as we began with no initial funding. Many people gave their time and talent voluntarily to get the organization started. Waiting years for grants to materialize added to the difficulty. Balancing work and life was tough also, especially while raising young kids. The support of family and friends and a deep passion for our mission have helped me navigate these many challenges.
Have you experienced any significant personal situations that have affected your business decisions?
Balancing motherhood while starting a nonprofit! Grit became my superpower. Learning to prioritize, delegate and stay flexible has helped me keep everything on track.
What is your biggest tip for other startup entrepreneurs?
Use your naysayers’ doubts as motivation. When people tell you it can’t be done, let that fuel your fire to prove them wrong. Persistence is key — setbacks can be lessons and opportunities for growth.
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How do you find inspiration on your darkest days?
Through my kids, and seeing the impact that Music Workshop has on youth around the world. When exhaustion and stress seem overwhelming, I think about all of my children, and the bright future I want to create for them.
What is your go-to song to get motivated on tough days?
“SUPERBLOOM” by MisterWives.
Who is your most important role model?
P!nk and my mom are two of my most important role models – each of them embodying authenticity, resilience, and dedication. P!nk’s fearless expression through music, and her ability to balance a successful career with family life, is incredibly inspiring. Similarly, my mom exemplifies these qualities in her own way. Though not a musician, she has balanced her life with work, family and friends, while always standing up for what she believes in.
Instagram: @MusicWorkshopedu
Facebook: @MusicWorkshopedu
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