The Story Exchange, Anita Mirchandani, FiTMAPPED Your Name: Anita Mirchandani

Business Name: FiTMAPPED, a website and app that locates local gyms and fitness studios

Type of Business: Health & Beauty

Business Location: New York, NY, United States

Twitter   @FiTMAPPED

Reason for starting
We saw an expansion of specialized fitness workouts but no place to catalogue the information. At our core, our concept is a comprehensive wellness resource.

How do you define success?
Success is being able to set small goals and achieve them. You have to start small but think big.

Biggest Success
Partnering with brands such as SELF Magazine and Westin hotel for events Featured in NY Times Sunday Styles 5/2012

What is your top challenge and how have you addressed it?
Engaging Users. We’ve built a Facebook App to allow for social and gamified elements to engage users. We surveyed a variety of users to understand what key features should be implemented and with their responses — have now channeled some new development.

Who is your most important role model?
I don’t have one. I am inspired by many. Sheryl Sandberg is a rockstar. Arianna Huffington is a rockstar.