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Name: Annie Tevelin

Business: SkinOwl, a line of all-natural skin care products

Industry: Health & Beauty

Location: Los Angeles, California, U.S.

Reason for starting: I am a consumer. I struggled for years with skin issues and after countless visits to dermatologists and tons of money thrown into facials and products, I was left with minimal positive results. I realized I was just like millions of other women who had nowhere to turn. It was then that I realized there was a void in the beauty industry, wherein women were often left confused and using products that weren’t good for their health. This was the motivator in creating SkinOwl.

Related: Read about another Health & Beauty entrepreneur here. 

How do you define success? Success is being happy in the skin you’re in. And if you’re not where you want to be, money wise, health wise, beauty wise, or success wise, success then becomes a choice to see past what you don’t have and embrace all of the wonderful people and things you do have.

Biggest Success: Starting SkinOwl! I am challenged everyday and no matter how hard it gets, I know I’ve set my life up in such a way that I love what I’m doing. Finding a way to turn my passion into “work” is by far my greatest success.

What is your top challenge and how have you addressed it? I am the sole owner of SkinOwl, which although has its benefits and perks, I sometimes wish I had a “co-founder” to bounce ideas off of. To address these moments, I surround myself with smart, curious minds. I once heard, the CEO should be the least intelligent person in the company. Surround yourself with fewer, smarter people vs many, mediocre people and watch the magic happen.

Related: Skip the Selfie: Find Your Idea Partner 

Who is your most important role model? My parents. They taught me how important it is to enjoy life and not give weight to life’s melodramas. You take the good with the bad and you keep moving. This has taught me a lot with concern to owning and running a business, which can often be unpredictable.


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Edited by The Story Exchange