Aruna Schwarz, Stelae Technologies Private, High-tech, The Story ExchangeYour Name: Aruna Schwarz

Business Name: Stelae Technologies Private Ltd, a software vendor providing an automated conversion solution

Type of Business: High Tech

Business Location: Tamil Nadu, India

Twitter @arunasch

Reason for starting
Stelae Technologies was born out of my experience as marketing director of a content management solutions vendor, where one of the service lines was manual and semi-automated processing of magazine and newspaper print content to create Web publishing outputs. Khemeia™ – our software, originated out of the idea to create an automated conversion solution for multiple categories of content. My original vision to create a product company in the content analytics and conversion space has been rigorously maintained throughout and 80 percent of our revenues are from product sales (license and maintenance revenues).