Expert Alexandra Watkins of Eat My Words recommends the acronym SMILE for coming up with brand names. Here’s what it stands for.
Alexandra Watkins literally wrote the book on brand names: "Hello, My Name is Awesome: How To Create Brand Names That Stick." She is the founder of Eat My Words, a premiere branding firm that creates love-at-first-sight names for clients including Amazon, Google, and Coca-Cola. To learn more, visit www.eatmywords.com.