Jennifer Jacobson

Jennifer L. Jacobson is a brand promoter and public relations executive with twenty-plus years designing communications for startups, nonprofits, and growing brands. Jennifer has won her clients hundreds of thousands of media stories that reach billions of people. She is the inventor of the Gadget Census that pioneered research into tech ownership in the United States. She was also the first to popularize the term “social media addiction,” predicting many of the modern issues that have arisen from the mass consumption of social media. Jennifer is the founder of Jacobson Communication, a Seattle-based boutique PR firm and the author of 42 Rules of Social Media for Small Business, as well as Snow Tires for Startups: How to Get PR Traction for Startups, Nonprofits, and Social Causes. Check out her website or connect with her on LinkedIn .