“People form an opinion of you within 30 seconds of meeting you before you even say a word.” That’s the mantra by which Sheila P. Coates has lived her life and founded her business BYOB (Be Your Own Brand).

Sheila P. Coates
Sheila Coates, the creator of BYOB , brings two decades of entertainment experience with expertise in branding, marketing, artist development, lifestyle & business strategies and creating great images. Her successful career includes memorable red-carpet appearances and marketing campaigns for “A” list celebrities such as: Diddy, Babyface, Mary J. Blige, Monica, Faith Evans, Lenny Kravitz, Deborah Cox, Barry White as well as clients like Macy's, Comcast and Neutrogena.