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 Name: Ava Anderson

Business : Ava Anderson Non Toxic, a seller of chemical-free products

Industry:  Health & Beauty

Location: Providence, Rhode Island,  U.S.

Reason for starting: To educate Americans on harmful chemicals in personal care and home cleaning products, while providing the safest full line on the market, as an alternative

Related: Read about another female entrepreneur making chemical free beauty products here.

How do you define success?  I define success as making a difference in chemical policy in this country, as well as changing lives through our education, products and business opportunity. I also believe sales are an indication of the amount of people we are able to reach with our valuable health information.

Biggest Success: Building a multi-million dollar direct sales company in less than 48 months that is actively reducing the number of harmful chemicals in our bodies and the environment, while elevating the conversation on this issue, nationally, that is forcing a necessary paradigm shift.

Related: You are the only person running in your race

What is your top challenge and how have you addressed it? Our top challenge is building and training a large national sales force. We have addressed this by offering free professional training to our consultants (online, through the phone and in person) along with a new national training director with years of direct sales experience.

Who is your most important role model? My mom has always shown me the what hard work and passion look like, especially as a little girl running around her home store. When I became aware of the “toxic issue” and thought of the business idea, I don’t think “NO” was an option, but instead more logistical thoughts, like how and when. Currently, while I’m a student at Babson College, my Mom is at the helm of the crazy ship that is our business. She works 80 hours a week and I can’t wait to work alongside her upon graduation. Love you Mom!

Twitter   @AvaNonToxic

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Edited by The Story Exchange