Name: Baijul Rathod
Location: Mumbai, India
Industry: Food & Beverage
Reason for starting? The journey of Cup-a-luscious began when I had a 2 month gap between quitting an old job and switching to another firm. After attending a workshop on cakes, for my husband’s birthday I experimented with 13 cupcakes and customized cupcake toppers (the most popular product of Cup-a-luscious). Everything fell into place. The cupcakes were highly appreciated by family and friends, just the presentation alone was enough to catch the eye of the crowd. I started experimenting with more and more recipes – because I’m a vegetarian there couldn’t be any eggs in them. But it wasn’t just about the cupcakes, as an architect I wanted the cupcakes to be design oriented. So I came up with an idea of a cupcake bouquet. Cup-a-luscious is the first to introduce cupcake bouquet with tags, and it has wowed our client base. Cup-a-luscious is all about fine baking and serving delicious cakes, cupcakes, brownies and dessert jars.
How do you define success? To start a journey as an entrepreneur at a young age is for sure a tough journey. But the force that drives me is all about passion and loving what you do. Customer satisfaction and the happiness in their eyes is definitely the most important factor for me, because they are the ones who are going to make you and your brand stand out in the market. To achieve popular success along with financial success is the definition of success for me.
Biggest success: I was picked by a renowned food blogger from a social media website for a tasting session and was published in the Bombay Times newspaper by Times of India along with my cupcakes.
Related: The Power of Marketing & PR
What is your top challenge and how you have addressed it? My top challenge has been conveying the concept of the products that have, because it is not just a cupcake. The only way to overcome this challenge was by doing lots and lots of marketing through various platforms, being a part of food exhibitions, various food portals etc.
Edited by The Story Exchange