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Name: Becky Sturm

Business: StormSister Spatique, beauty products

Industry: Consumer Goods

Location: Minnesota, U.S.

Reason for starting: I spent 25 years in the salon and spa industry, and developing my own beauty and grooming products was the next step. All of the products in my 3waybeauty collection have to have at least three various uses. Wicked Candles are of course a candle, but the GMO-free soy wax burns cooler than other waxes and makes a great body or massage oil. After about an 85-hour burn time (or whenever it’s done burning), simply clean with warm soapy water or run through the dishwasher and you have a 16 oz. stemless red wine glass. Candles promote relaxation as does massage. Non-GMO products are better for our environment, thus our health. And EVERYONE knows that red wine is good for us!

Related: Read about another beauty product entrepreneur here. 

How do you define success? Loving what you do. When your job doesn’t feel like a “job.”

Biggest Success: Launching a lipstick collection last year. StormSisters – Lips Accessorized – and having it be a finalist in the Martha Stewart American Made Contest. I would like to move out of my home office into a space for business only. I would also like to hire a full-time employee to take care of the everyday tasks so that I can develop other products I have in mind.

What is your top challenge and how have you addressed it? Finding the funds to launch new products. I just keep plugging along and make it work.

Related: Origins of Inspiration 

Who is your most important role model? All of the entrepreneurs I work closely with. The Maker community is alive and well, and we remain close and lean on one another and share resources.


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Edited by The Story Excha