The queen has spoken. (Well, in this case, she has sung.)
To mark Juneteenth — the day in American history when all enslaved people learned of their emancipation, which is getting increasingly recognized as a holiday by governments and businesses alike — international superstar Beyonce released a new single, “Black Parade.”
Her latest song does more than make you move, with its infectious beat and throaty vocals — it’s also a celebration of Black history. And, sales from it will benefit BeyGOOD’s Black Business Impact Fund, she says. The fund will be administered by the National Urban League to assist Black-owned small businesses in need of a boost.
[Related: The Enduring Power of Buying Black]
She additionally provided a lengthy list of Black-owned businesses for people to solicit and support, crediting her personal stylist, Zerina Akers — who is also the founder of business directory Black Owned Everything — for the information she provided.
Beyonce had a message for her Black fans, too: “Being Black is your activism. Black excellence is a form of protest. Black joy is your right.” Here, here.
[Related: 12 Black Women-Run Businesses That Have Inspired Us]