Name: Bitania Amare
Location: Addis Ababa, Ethiopia
Industry: Consumer Goods
Reason for starting? I started this company because I have always wanted to run my own business. Starting this company allowed me to do that, while also enabling customers to access local businesses at their finger tips. It is a business that sells convenience and time-saving services to customers and local businesses alike.
How do you define success? Success for me is being able to achieve happiness in all aspect of one’s life. If a person feels satisfied with how he/she lives their lives – their family life, career life, lifestyle and every other aspect of one’s life – that is success.
Biggest success: My biggest success to date was being able to complete my ACCA qualification last January. It took almost 3 years to become an ACCA member. I am really grateful to have achieved this milestone of my life at just 26. I am also proud of receiving recognition for being a Top Affiliate.
What is your top challenge and how you have addressed it? Our top challenge is scaling up our business, due to shortage of finances. We are currently trying to round up investment for our business.
Who is your most important role model? My role model is Bethlehem Tilahun, an Ethiopian entrepreneur who founded Sole Rebels 12 years ago. Sole rebels is now Africa’s fastest growing footwear company. She was No. 4 on CNN’s list of The Top 12 Women Entrepreneurs of the Last Century and has made many other lists such as “List of remarkable women shaping modern Africa,” “Top Entrepreneurs in Africa” and many more.
Edited by The Story Exchange