Name: Preeti Mittal
Business: BlueBit Systems
Industry: Professional Services
Location: Mumbai, India
Reason for starting: After graduating in information technology and working for five years in the field of internet marketing, I thought that it is the right time to turn my entrepreneurial dream into reality. And so, BlueBit Systems was born. I setup BlueBit with the simple vision of helping startups leverage technology to improve their advertising, and till today this vision drives us. I have realized that online marketing is one of the most effective ways to build brands.
How do you define success? According to me, success is when you can keep your family happy and your work running at a high pace. My entrepreneurial dream has turned into a reality, but we still have a long way to go. I want to make BlueBit Systems an integrated digital marketing company.
What is your top challenge and how have you addressed it? Definitely, it’s tough for women entrepreneurs to strike a work-life balance. I utilize my time only on activities that add value to my work. I set my priorities and work on them. As I plan my schedule for weekdays, I make a plan for the weekend so that I have sufficient time with my family as well.
Related: Read about another mompreneur here.
Who is your most important role model? My mom. I have grown up seeing her how she manages family-work balance.
Edited by The Story Exchange