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Name: Preeti Mittal

Business: BlueBit Systems

Industry: Professional Services 

Location: Mumbai, India

Reason for starting: After graduating in information technology and working for five years in the field of internet marketing, I thought that it is the right time to turn my entrepreneurial dream into reality. And so, BlueBit Systems was born. I setup BlueBit with the simple vision of helping startups leverage technology to improve their advertising, and till today this vision drives us. I have realized that online marketing is one of the most effective ways to build brands.

Related: ‘Women Owned’ Logo Offers Marketing Edge

How do you define success? According to me, success is when you can keep your family happy and your work running at a high pace. My entrepreneurial dream has turned into a reality, but we still have a long way to go. I want to make BlueBit Systems an integrated digital marketing company.

What is your top challenge and how have you addressed it? Definitely, it’s tough for women entrepreneurs to strike a work-life balance. I utilize my time only on activities that add value to my work. I set my priorities and work on them. As I plan my schedule for weekdays, I make a plan for the weekend so that I have sufficient time with my family as well.

Related: Read about another mompreneur here. 

Who is your most important role model? My mom. I have grown up seeing her how she manages family-work balance.


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Edited by The Story Exchange