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Lisa Price, Founder of Carol's Daughter

Lisa Price is the founder of Carol’s Daughter, a skin care business that grew from Price’s love of fragrance. She founded her company in 1993 first by selling at flea markets. Eighteen years later, her products are carried by Macy’s, Sephora, Dillard’s and on The Home Shopping Network. She has 77 employees and revenues this year are expected to reach $40 million.


My greatest role model is my Mom. My mom was diagnosed with poly-miocitis at age 22. It is a collagen-vascular illness, for which there was and still is no cure. My mother’s symptoms meant she didn’t have strong muscles. She actually couldn’t workout. The only exercise she could do, when she was in her 20′s and 30′s, was dance.

The medications used to manage her illness, had horrific side effects. Through it all my mom did not complain and when I reflect on my childhood, I have no memories of her not doing everything my brother and I needed.

My mom taught me that the glass is always half full. She taught me that no matter what adversity you face you are blessed because God only gives you what you can handle. I had to learn these things for myself when she passed, because she was no longer with me to remind me in a physical way, but the lesson has been learned.

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