Your Name: Carolyne Kauser-Abbott
Business Name: Edible Heritage Technologies, a weekly travel and food blog
Type of Business: Food & Beverage, Travel
Business Location: Canmore, Canada
Reason for starting
I was encouraged by some girlfriends to start a food and travel blog four years ago, so I had exactly 4 readers. It was the stepping stone into a world of writing, creativity and technology. I continue to write for my blog weekly slowing gaining readers. I am now focused on developing a series of travel applications (mobile apps) that marry history, food and traditions. The company is Edible Heritage, the first App is a walking tour of Aix en Provence and the second (in Canada) will be launched this summer.
How do you define success?
That is a hard question, it used to be so clear in the corporate world – financial reward, performance reviews and promotions. Now, it is about none of that. I get my biggest reward from a random comment on a blog post or a real human connection I make via social media.
Growing my readership beyond four readers and launching my first travel App.
What is your top challenge and how have you addressed it?
This is a new world for me, every day I stumble across someone who has been writing, blogging and more for much longer and seemingly with greater success. It is very difficult to monetize a blog and I struggle now with whether that should even be a focus. No I have not addressed it – slowly it is evolving.
Who is your most important role model?
Interesting, this would have been an easy answer during my corporate career. Now I am blessed to have met a number of very interesting and inspiring people through the medium of my writing and social media.