Thinking of launching an online business? First, get some advice from those who are virtually – and literally – thriving in the ecommerce world.
Branding & Marketing
It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.
Expert Alexandra Watkins of Eat My Words recommends the acronym SMILE for coming up with brand names. Here’s what it stands for.
Keep these critical dates in mind as you begin now for a successful holiday shopping season.
Deborah Sweeney of MyCorporation explains how to take a hands-on approach in the workplace. It’s a leadership quality that many women entrepreneurs display.
Interested in authoring a guest post? Here are answers to your FAQ about writing a post for publication on our platform.
It’s the awkward situation that needs to be addressed for the sake of your business (and your dignity).
This summer, dive into these 7 books by and for women to help you succeed as an entrepreneur.
In the U.S, adults identifying as LGBTQ have been steadily rising. So why is the lesbian bar in decline?
Jodie Davis of American Cuckoo Clock Company is on a mission to keep the tradition of cuckoo clocks alive in the U.S. The startup journey isn’t easy.
Leslie Polizzotto left lawyering and Los Angeles to start a New York City doughnut shop that’s winning rave reviews for its unusual treats.
If you’re looking for inexpensive marketing strategies, there is no better place to look than Facebook, YouTube and other networks. But keep it easy.
The singer has captured the attention of millions through cryptic-yet-savvy social media updates. How can women entrepreneurs similarly intrigue clients and customers?
A comedienne’s terrifying recent experience with a Lyft driver and a lawsuit against Uber have added new urgency to conversations about the safety of rideshare apps for women and families.
The 77-year-old business mogul shows no signs of slowing down – as the ad for her new cooking competition show demonstrates. That’s the kind of spirit we want to see more of in the world.
In honor of Women’s History Month, female entrepreneurs will now be able to broadcast their venture’s woman-owned status through their Yelp business listings.