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Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

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Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

Author Deborah Sweeney of MyCorporation inside her Calabasas, California, office. (Credit: Courtesy of the company)

The Best CEOs Embrace This Leadership Skill

Deborah Sweeney of MyCorporation explains how to take a hands-on approach in the workplace. It’s a leadership quality that many women entrepreneurs display.

Writing a business plan? Follow these tips from MyCorporation CEO Deborah Sweeney. (Credit: Starc Starc, StockSnap)

How to Be a Contributor on The Story Exchange

Interested in authoring a guest post? Here are answers to your FAQ about writing a post for publication on our platform.

It's tough when people get your name wrong in business, but there are ways to deal with it. (Credit: Unsplash)

What To Do When The Media Misspells Your Name or Someone Introduces You With The Wrong Title

It’s the awkward situation that needs to be addressed for the sake of your business (and your dignity).

We've rounded up the best business books to help make you a successful entrepreneur.

7 Powerful Books (By Female Authors) for Your Summer Reading List

This summer, dive into these 7 books by and for women to help you succeed as an entrepreneur.

Henrietta Hudson, New York

The Curious Disappearance of the Lesbian Bar

In the U.S, adults identifying as LGBTQ have been steadily rising. So why is the lesbian bar in decline?

‘I Haven’t Had a New Pair of Underwear Literally in 4 Years’

Jodie Davis of American Cuckoo Clock Company is on a mission to keep the tradition of cuckoo clocks alive in the U.S. The startup journey isn’t easy.

Leslie Polizzotto, the co-founder and co-owner of The Doughnut Project

‘The Everything Doughnut Changed Our Lives Overnight’

Leslie Polizzotto left lawyering and Los Angeles to start a New York City doughnut shop that’s winning rave reviews for its unusual treats.

Have you considered how social media can help your business and how to manage your social media activities? Contributor Barbara Weltman is here to help. (Credit: PXHere)

Overwhelmed by Social Media? Try These 5 Simple Tips

If you’re looking for inexpensive marketing strategies, there is no better place to look than Facebook, YouTube and other networks. But keep it easy.

Taylor Swift has been reminding the world just how well she plays the social media game. How can women entrepreneurs create that kind of buzz for their biz? (Credit: Eva Rinaldi, Flickr)

Taylor Swift’s Social Media Posts Are Mysterious — and Incredibly Strategic

The singer has captured the attention of millions through cryptic-yet-savvy social media updates. How can women entrepreneurs similarly intrigue clients and customers?

A comedienne’s terrifying recent experience with a Lyft driver and a lawsuit against Uber have added new urgency to conversations about the safety of rideshare apps for women and families. (Credit: Wikimedia Commons)

Rideshare Safety Talks Heat Up Amid Harrowing Tales. These Women-Run Apps May Have Answers

A comedienne’s terrifying recent experience with a Lyft driver and a lawsuit against Uber have added new urgency to conversations about the safety of rideshare apps for women and families.

Martha Stewart (Credit: Art Comment on Flickr)

Martha Stewart Proves She’s a Fearless Woman in Hilarious Ad for New VH1 Cooking Show

The 77-year-old business mogul shows no signs of slowing down – as the ad for her new cooking competition show demonstrates. That’s the kind of spirit we want to see more of in the world.

Melissa Bushell's Baked by Melissa is one of thousands of ventures identifying themselves as "women-owned" on Yelp. (Credit: Rachel Kramer Bussel, Flickr)

A New Way to Tell the World Your Business is Woman-Owned

In honor of Women’s History Month, female entrepreneurs will now be able to broadcast their venture’s woman-owned status through their Yelp business listings.

Mompreneur Michelle Kennedy is the founder and CEO of London-based Peanut, a social networking app that lets all manner of mothers connect with women near them who share their interests, complaints and concerns. (Credit: Peanut)

Feeling Isolated, She Invented ‘Tinder for Moms’ App

Michelle Kennedy took what she learned while growing dating apps Badoo and Bumble to invent social networking app Peanut, which connects women discussing motherhood.

We're all for fun publicity stunts - but not many can pull off something as ridiculous as this. And we're not sure Meghan Trainor did. (Credit: Disney/ABC, Flickr)

Meghan Trainor Broke the Internet With This Bonkers Press Release

Don’t try this one at home, folks. We’re all for publicity – but not many people can pull off something as ridiculous as this.

Alexandria Ocasio-Cortez is the new congresswoman for NY-14 - and a queen of social media. (Credit: Alexandria Ocasio-Cortez's Facebook page)

Alexandria Ocasio-Cortez is a Living Master Class in Social Media Strategy

The freshman Congresswoman’s online presence is equal parts radical and powerful. Learn from an influential millennial who grew up in a tweeting, snapping world.

Other Resources

WEConnect International
WEConnect certifies companies as women-owned businesses and supplies them with a special women-owned logo.

Search Engine Land
Search Engine Land and its sister publications cover all aspects of digital marketing, advertising technology and the marketing technology landscape.

BlogHer PRO
BlogHer PRO is a conference and networking event for bloggers who want to improve their business, marketing and technical skills.

The Story Exchange