What small business owners are saying about this year’s holiday season may surprise you.
Branding & Marketing
It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.
For small businesses who use them for marketing, social-media platforms have become increasingly frustrating – not to mention expensive.
Are you doing what it takes to promote your online business?
Let’s burn 2020 and start fresh.
A year of firsts, a year of leadership, a year of overcoming grief and loss. A year of women in the headlines.
Networking, whether it is done virtually or in-person, just needs effort, energy and enthusiasm, says expert Deborah Sweeney.
From Instagram to newer social platforms like TikTok, here’s the latest on social media marketing.
Katie DePaola and Liv Chapman, founders of Inner Glow Circle, relate some best — and positive — practices for businesses during uncertain times.
The women business owners from this oft-discussed generation are growing their ventures in both size and reach thanks to knowing how to leverage this critical tool.
Trends define the world of marketing in social media. Here are some predicted trends to watch out for in 2020.
Construction, transportation and food services topped this year’s list of most profitable industries for female-founded companies.
Thinking about how best to brand your growing business in the new year? We break down five great possible ways to set yourself apart.
Expert Alexandra Watkins of Eat My Words recommends the acronym SMILE for coming up with brand names. Here’s what it stands for.
Keep these critical dates in mind as you begin now for a successful holiday shopping season.
How do entrepreneurs know when it’s time to hire a business coach?