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Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

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Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

Taylor Swift has been reminding the world just how well she plays the social media game. How can women entrepreneurs create that kind of buzz for their biz? (Credit: Eva Rinaldi, Flickr)

Taylor Swift’s Social Media Posts Are Mysterious — and Incredibly Strategic

The singer has captured the attention of millions through cryptic-yet-savvy social media updates. How can women entrepreneurs similarly intrigue clients and customers?

A comedienne’s terrifying recent experience with a Lyft driver and a lawsuit against Uber have added new urgency to conversations about the safety of rideshare apps for women and families. (Credit: Wikimedia Commons)

Rideshare Safety Talks Heat Up Amid Harrowing Tales. These Women-Run Apps May Have Answers

A comedienne’s terrifying recent experience with a Lyft driver and a lawsuit against Uber have added new urgency to conversations about the safety of rideshare apps for women and families.

Martha Stewart (Credit: Art Comment on Flickr)

Martha Stewart Proves She’s a Fearless Woman in Hilarious Ad for New VH1 Cooking Show

The 77-year-old business mogul shows no signs of slowing down – as the ad for her new cooking competition show demonstrates. That’s the kind of spirit we want to see more of in the world.

Melissa Bushell's Baked by Melissa is one of thousands of ventures identifying themselves as "women-owned" on Yelp. (Credit: Rachel Kramer Bussel, Flickr)

A New Way to Tell the World Your Business is Woman-Owned

In honor of Women’s History Month, female entrepreneurs will now be able to broadcast their venture’s woman-owned status through their Yelp business listings.

Mompreneur Michelle Kennedy is the founder and CEO of London-based Peanut, a social networking app that lets all manner of mothers connect with women near them who share their interests, complaints and concerns. (Credit: Peanut)

Feeling Isolated, She Invented ‘Tinder for Moms’ App

Michelle Kennedy took what she learned while growing dating apps Badoo and Bumble to invent social networking app Peanut, which connects women discussing motherhood.

We're all for fun publicity stunts - but not many can pull off something as ridiculous as this. And we're not sure Meghan Trainor did. (Credit: Disney/ABC, Flickr)

Meghan Trainor Broke the Internet With This Bonkers Press Release

Don’t try this one at home, folks. We’re all for publicity – but not many people can pull off something as ridiculous as this.

Alexandria Ocasio-Cortez is the new congresswoman for NY-14 - and a queen of social media. (Credit: Alexandria Ocasio-Cortez's Facebook page)

Alexandria Ocasio-Cortez is a Living Master Class in Social Media Strategy

The freshman Congresswoman’s online presence is equal parts radical and powerful. Learn from an influential millennial who grew up in a tweeting, snapping world.

If you're making as much as Elon Musk, you can send a car into space to generate buzz for your biz. But if you're not - and we're guessing you're not - read on to see what you can learn from that and other publicity stunts pulled off by companies in 2018. (Credit: Wikimedia Commons)

5 Marketing Stunts That Turned Heads in 2018 (And What We Can Learn From Them)

Tesla, Nike and Payless made big splashes this year with savvy, buzzy publicity stunts. Look back on them with us, and read about women entrepreneurs who have tested similar waters.

Pam Marrone Bio-Innovations

She’s Raised Over $200 Million In Venture Capital. A Rhinestone Cicada May Have Helped

Pam Marrone of Marrone Bio Innovations has a unique way to stand out. It’s a clever small business marketing strategy, too.

Sometimes, volunteer opportunities aren't exactly opportunities.

5 Questions to Ask Before You Volunteer Your Time or Business Talent

It’s the season of giving. But make sure your donation of time or gifts in kind aligns with your values, says Lorrie Thomas Ross, a marketing expert.

Serial entrepreneur Janet Kraus has grown her fashion business, Peach, through direct selling and brand ambassadorships. (Credit: Peach)

Sellers, Marketers and Ambassadors, Oh My! Understanding 3 Popular Sales Strategies

Direct selling, multi-level marketing, brand ambassadors — you may have heard these terms, but what do they mean? We break down each one, and talk with an entrepreneur who’s using two of them.

Amber Williams of consultancy PunkyFlair has some advice for black women entrepreneurs on how to brand their businesses. (Credit: WOCinTech Chat)

Black Women Entrepreneurs: Remember These 2 Tips When Building Your Brand

Here’s how black women entrepreneurs can successfully — and authentically — brand their businesses, from an expert member of the community.

10 Tips for How to Market Your Business on the Cheap

Colleen DeBaise, author of two books on entrepreneurship, provides advice on small business marketing strategies.

How to Come Up With an Off-The-Charts Brilliant Business Name

Follow these three steps to avoid hard-to-pronounce or silly names…like “Safetynuts,” says Jennifer Fitzgerald of Policygenius.

Jessica Rovello, founder of Arkadium

3 Tips for Creating Engaging Online Content

Jessica Rovello, the cofounder of Arkadium, which helps publishers engage with readers, offers advice to entrepreneurs about how to craft an exciting internet presence.

Other Resources

WEConnect International
WEConnect certifies companies as women-owned businesses and supplies them with a special women-owned logo.

Search Engine Land
Search Engine Land and its sister publications cover all aspects of digital marketing, advertising technology and the marketing technology landscape.

BlogHer PRO
BlogHer PRO is a conference and networking event for bloggers who want to improve their business, marketing and technical skills.

The Story Exchange