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Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

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Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

The No. 1 Secret for Pitching an Editor That Most People Forget

Angela Jia Kim and Rachel Hofstetter of Savor PR School asked journalists for tips. Their findings may surprise you.

Sabina Hitchen on the Business of Building Buzz

The co-founder of Tin Shingle talks about what makes her tick and provides tips for “brand storytelling.”

5 Things No One’s Ever Told You About PR

Rebekah Iliff, chief strategy officer for AirPR, helps us better understand public relations.

How to Reach Influential Bloggers

Want to increase brand awareness and visibility? Here’s a step-by-step guide on how to run a blog outreach campaign.

How to Market a Business on Facebook

An infographic that helps you maximize the marketing potential of the social networking site.

Your Job Ad is Not a Hamburger

If you slap together a substandard ad, don’t expect a great response, says Luz Iglesias of recruitment company Hirefly.

The Story Exchange, Ida Cheinman, Substance151

Open Mic Series: Q&A on How to Build a Brand

Ida Cheinman shares tips on how to establish your brand and build credibility through earning certifications.

Four Essential Elements for Successful Website Design

Marketing Consultant Bianca B. King offers her top four tricks that make small business websites stand out and retain visitors.

How to keep your media buzz going

How to Keep Your Media Buzz Going

Follow these 8 steps to ensure you’re getting the most juice out of your new media buzz.

How to Be Your Own Brand

“People form an opinion of you within 30 seconds of meeting you before you even say a word.” That’s the mantra by which Sheila P. Coates has lived her life and founded her business BYOB (Be Your Own Brand).

The Humility of Sacrifice

You may know intellectually that you cannot have everything you want. I think, to some degree, we all do. But, it’s another thing altogether to know on a cellular level that sacrifice is part and parcel of running a successful, growing business.

Other Resources

WEConnect International
WEConnect certifies companies as women-owned businesses and supplies them with a special women-owned logo.

Search Engine Land
Search Engine Land and its sister publications cover all aspects of digital marketing, advertising technology and the marketing technology landscape.

BlogHer PRO
BlogHer PRO is a conference and networking event for bloggers who want to improve their business, marketing and technical skills.

The Story Exchange