New research suggests the “Femme Fatale Effect” makes some people believe attractive business women are schemers when they are often anything but.
Women in the News
News and analysis about women in entrepreneurship, leadership and politics.
Taylor Swift’s Social Media Posts Are Mysterious — and Incredibly Strategic
The singer has captured the attention of millions through cryptic-yet-savvy social media updates. How can women entrepreneurs similarly intrigue clients and customers?
Earth Day: 14 Women Who Turned Eco-Friendly Ideas Into Successful Businesses
As climate change continues to wreak havoc on our lands and seas, we’re spending our Earth Day considering women entrepreneurs who started up to take action.
This Founder Raised $10 Million to Make IVF Costs Easier to Handle
Claire Tomkins’ struggles to conceive children changed everything. The former clean energy executive now leads a growing fertility services business – when she isn’t raising her three kids, that is.
Serena Williams Just Revealed That She’s Been Secretly Investing In Women for 5 Years
America’s most-buzzed-about professional tennis player took to Instagram to reveal her portfolio, which favors diverse leadership.
Thanks, Tiger Woods – We Love a Good Comeback Story. Here Are 5 More
The embattled golfer won his fifth Masters, after years of struggling. His return to glory reminded us of several women entrepreneurs who overcame incredible odds and found success.
Rideshare Safety Talks Heat Up Amid Harrowing Tales. These Women-Run Apps May Have Answers
A comedienne’s terrifying recent experience with a Lyft driver and a lawsuit against Uber have added new urgency to conversations about the safety of rideshare apps for women and families.
EXTENDED! Apply by April 28 for The Story Exchange’s Fearless #Over50 List
We want to spotlight senior entrepreneurs who are proving that any time is a good time for starting up. Powerful 50+ women can submit entries by April 28.
Barriers Remain, But LGBT Business Owners See New Opportunities
As more cities and states enact legislation to ensure contracting opportunities for LGBT business owners, advocates rejoice – and set their sights on federal-level policy shifts.
Martha Stewart Proves She’s a Fearless Woman in Hilarious Ad for New VH1 Cooking Show
The 77-year-old business mogul shows no signs of slowing down – as the ad for her new cooking competition show demonstrates. That’s the kind of spirit we want to see more of in the world.
Michelle Obama’s Record-Breaking Memoir Celebrates a Valuable Resource for Ambitious Women
Michelle Obama’s new book, “Becoming,” is flying off the proverbial shelves – and reinforcing the positive effects of having female role models to its millions of readers.
13 Inspirational Women Whose Startup Stories Will Kickstart Your Dreams
At The Story Exchange, we get to write about brilliant, role-model-worthy female founders daily. In honor of Women’s History Month, we’ve compiled a list of inspirational women whose startup journeys and impactful works left a lasting mark on us.
This Woman-Run Resource for Working Parents Just Got a $27.5 Million Cash Infusion
Cleo curates support services for employees with children at companies like LinkedIn, Reddit and Uber. Its female founder raked in the big bucks during its last fundraising round. Here’s how she plans to use those dollars to further help working parents.
Glossier, the ‘Millennial Pink’ Makeup Line, Just Became a $1 Billion Brand
After raising its latest round of venture capital, Emily Weiss’s Glossier is now a woman-led unicorn.
Why Zoe Saldana Was Inspired to Start Her Own Media Brand
She’s got green skin and fights villains in the Marvel Universe. In real life, Zoe Saldana is battling ethnic inequality with her startup, BESE.