Whether you’ve got an Etsy shop, a brick-and-mortar business or an e-commerce site, it’s high time to get ready for the 2022 holidays.
Branding & Marketing
It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.
5 Easy Ways to Come Up With a Super-Sticky Business Name
Expert Alexandra Watkins of Eat My Words recommends the acronym SMILE for coming up with brand names. Here’s what it stands for.
3 Tips for Navigating Small Business Saturday 2021
What small business owners are saying about this year’s holiday season may surprise you.
Remember When Facebook and Instagram Were Easy (and Cheap) to Use?
For small businesses who use them for marketing, social-media platforms have become increasingly frustrating – not to mention expensive.
![As businesses go online, a strong social media strategy is becoming necessary. [Credit: Pexels]](https://thestoryexchange.org/wp-content/uploads/2020/12/IMG_3924-525x350.jpg)
5 Social Media Trends Online Businesses Should Keep Handy for 2021
Are you doing what it takes to promote your online business?
A Few of Our Favorite Female Founders Share Their Business Advice for 2021
Let’s burn 2020 and start fresh.
![Sarah Cooper on set for Netflix Series, Everything's Fine [Credit: Twitter]](https://thestoryexchange.org/wp-content/uploads/2020/11/Screen-Shot-2020-11-30-at-5.27.12-PM-525x384.jpg)
In a Year That Was Totally Backwards, These 10 Women Pushed Us Forward
A year of firsts, a year of leadership, a year of overcoming grief and loss. A year of women in the headlines.
Yes, You Can Network Over Zoom or Email. Here’s How
Networking, whether it is done virtually or in-person, just needs effort, energy and enthusiasm, says expert Deborah Sweeney.
4 Social Media Trends for Connecting With Customers During Coronavirus
From Instagram to newer social platforms like TikTok, here’s the latest on social media marketing.
These Life Coaches Know How to Pivot During a Crisis — Here’s Their Advice
Katie DePaola and Liv Chapman, founders of Inner Glow Circle, relate some best — and positive — practices for businesses during uncertain times.
Trying to Build Up Your Biz? Here’s 1 Great Growth Secret Used By Millennial Entrepreneurs
The women business owners from this oft-discussed generation are growing their ventures in both size and reach thanks to knowing how to leverage this critical tool.
5 Social Media Trends To Watch in 2020
Trends define the world of marketing in social media. Here are some predicted trends to watch out for in 2020.
These 5 Industries Are Exploding for Women Entrepreneurs
Construction, transportation and food services topped this year’s list of most profitable industries for female-founded companies.
5 Business Branding Trends to Keep in Mind in 2020
Thinking about how best to brand your growing business in the new year? We break down five great possible ways to set yourself apart.
How to Prepare Your Small Business for the Holiday Rush
Keep these critical dates in mind as you begin now for a successful holiday shopping season.