Colleen DeBaise, author of two books on entrepreneurship, provides advice on small business marketing strategies.
Branding & Marketing
It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.
How to Come Up With an Off-The-Charts Brilliant Business Name
Follow these three steps to avoid hard-to-pronounce or silly names…like “Safetynuts,” says Jennifer Fitzgerald of Policygenius.
3 Tips for Creating Engaging Online Content
Jessica Rovello, the cofounder of Arkadium, which helps publishers engage with readers, offers advice to entrepreneurs about how to craft an exciting internet presence.
Four Ideas for Jumpstarting Good Design
Quality design can help you grow your business — and it’s easier to come by than it once was.
Three Reasons Your Business Needs Good Design
While often neglected due to limited funds, experts agree that effective design is essential to creating a solid brand.
4 Ways of Positioning Yourself as an Expert
Publisher, author and entrepreneur Julio Melara provides tips on establishing yourself as an authority in your field.
Secrets of Growth: How to Be an Expert
Our wise panel provides tips on becoming a sought-after authority in your field.
5 Tips for Building a Brand on a Budget
Julio Melara, entrepreneur, publisher and author, provides this advice for startup business owners.
Stop Whining and Build Your Brand
Emily Blumenthal, founder of the Independent Handbag Designer Awards, offers these tough-love tips.
How to Build a Brand
Our team of experts provide tips for conquering your biggest personal startup challenges.
The No. 1 Secret for Pitching an Editor That Most People Forget
Angela Jia Kim and Rachel Hofstetter of Savor PR School asked journalists for tips. Their findings may surprise you.
Sabina Hitchen on the Business of Building Buzz
The co-founder of Tin Shingle talks about what makes her tick and provides tips for “brand storytelling.”
5 Things No One’s Ever Told You About PR
Rebekah Iliff, chief strategy officer for AirPR, helps us better understand public relations.
How to Reach Influential Bloggers
Want to increase brand awareness and visibility? Here’s a step-by-step guide on how to run a blog outreach campaign.
How Do I Run a Name Search?
Deborah Sweeney of MyCorporation.com answers the most frequently asked questions that she receives from business owners.