Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

How to Be Your Own Brand

“People form an opinion of you within 30 seconds of meeting you before you even say a word.” That’s the mantra by which Sheila P. Coates has lived her life and founded her business BYOB (Be Your Own Brand).

The Humility of Sacrifice

You may know intellectually that you cannot have everything you want. I think, to some degree, we all do. But, it’s another thing altogether to know on a cellular level that sacrifice is part and parcel of running a successful, growing business.