Our team of experts provide tips for conquering your biggest personal startup challenges.
Branding & Marketing
It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.
Angela Jia Kim and Rachel Hofstetter of Savor PR School asked journalists for tips. Their findings may surprise you.
The co-founder of Tin Shingle talks about what makes her tick and provides tips for “brand storytelling.”
Rebekah Iliff, chief strategy officer for AirPR, helps us better understand public relations.
Want to increase brand awareness and visibility? Here’s a step-by-step guide on how to run a blog outreach campaign.
An infographic that helps you maximize the marketing potential of the social networking site.
If you slap together a substandard ad, don’t expect a great response, says Luz Iglesias of recruitment company Hirefly.
Ida Cheinman shares tips on how to establish your brand and build credibility through earning certifications.
Marketing Consultant Bianca B. King offers her top four tricks that make small business websites stand out and retain visitors.
Follow these 8 steps to ensure you’re getting the most juice out of your new media buzz.
“People form an opinion of you within 30 seconds of meeting you before you even say a word.” That’s the mantra by which Sheila P. Coates has lived her life and founded her business BYOB (Be Your Own Brand).
You may know intellectually that you cannot have everything you want. I think, to some degree, we all do. But, it’s another thing altogether to know on a cellular level that sacrifice is part and parcel of running a successful, growing business.