Tesla, Nike and Payless made big splashes this year with savvy, buzzy publicity stunts. Look back on them with us, and read about women entrepreneurs who have tested similar waters.
Branding & Marketing
It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.
Pam Marrone of Marrone Bio Innovations has a unique way to stand out. It’s a clever small business marketing strategy, too.
It’s the season of giving. But make sure your donation of time or gifts in kind aligns with your values, says Lorrie Thomas Ross, a marketing expert.
Direct selling, multi-level marketing, brand ambassadors — you may have heard these terms, but what do they mean? We break down each one, and talk with an entrepreneur who’s using two of them.
Here’s how black women entrepreneurs can successfully — and authentically — brand their businesses, from an expert member of the community.
Colleen DeBaise, author of two books on entrepreneurship, provides advice on small business marketing strategies.
Follow these three steps to avoid hard-to-pronounce or silly names…like “Safetynuts,” says Jennifer Fitzgerald of Policygenius.
Jessica Rovello, the cofounder of Arkadium, which helps publishers engage with readers, offers advice to entrepreneurs about how to craft an exciting internet presence.
Quality design can help you grow your business — and it’s easier to come by than it once was.
While often neglected due to limited funds, experts agree that effective design is essential to creating a solid brand.
Publisher, author and entrepreneur Julio Melara provides tips on establishing yourself as an authority in your field.
Our wise panel provides tips on becoming a sought-after authority in your field.
Julio Melara, entrepreneur, publisher and author, provides this advice for startup business owners.
Emily Blumenthal, founder of the Independent Handbag Designer Awards, offers these tough-love tips.
Our team of experts provide tips for conquering your biggest personal startup challenges.