Your Name: Cecile DeMartini

Business Name: Beach Butlerz, a business that rents resort beach furniture and offers food delivery to the beach

Type of Business: Leisure and Event Services

Business Location: San Luis Obispo, California, United States

Twitter @BeachButlerz

Reason for starting
The idea of Beach Butlerz began in 2005 and came to life in 2008. In 2005 I went to enjoy the beach one summer day in California with my six-year old daughter and 3-month old. I had my daughter’s hand in one hand, my 3-month in my front pack, a large diaper bag and beach toys over one shoulder and a blanket throw under the other arm. Needless to say, it was a chore to get to the beach. Once settled onto the beach, I soon realized it was a going to be a hot day and had no shade for us – Ugh! Unfortunately, our stay on the beach was short. The next week, I ventured off again but this time armed with a nice umbrella slinged over an already loaded shoulder. Sure enough, I beat the heat but not 30 minutes later, a gust of wind blew my umbrella out of the sand and flipped flopped down the beach – ugh! That’s how the idea of Beach Butlerz started in 2005. In 2008 I was furloughed, so I jumpstarted Beach Butlerz.

How do you define success?
Ultimate succes to me is achieving a balanced life where the business is prospering on its own, my family is healthy and happy, I’m healthy and happy, and my husband and I are happy in our careers and relationship.

Biggest Success
My biggest success to date, is having met and married my best friend and husband. He supports me in all I do – amazingly! My second biggest success is acquiring my B.Science degree in Environmental Engineering. My third biggest success is having three amazing kids – love them all. My fourth biggest achievement is founding a business that has the potential to become an international service success.

What is your top challenge and how have you addressed it?
My biggest challenge right now is having the time to write up Beach Butlerz’s operations manual. My goal is to offer the business as a ‘business opportunity’ to college entrepreneurs so that they have the opportunity to build the business on their own with a good set of tools, ready to go. I still have a 40-hr work week, come home to get dinner, and assist kids through school work. Once all kids are in bed, I start up my passion to build Beach Butlerz. I typically work until 12pm each night, sometimes later, just to get proposals out to clients and to continue the marketing efforts of the business. Three years into the business, I still find myself short of time and energy to build the operations manual due to my time constraints and revenue creating priorities. I’ve addressed this challenge by making a biz relationship with Gene Konstant. He reminds me of this vital task every week.

Who is your most important role model?
I have several role models. They are my uncles (tios, in Spanish) that have created a successful life for themselves. My tio Ramiro is a retired doctor that has transformed himself into an amazing master of the visual arts, a Renaissance man. My tio Eduardo is an amazing businessman in Mexico’s tourism. My tio Gabriel is a skilled architect owning his own architecture firm. My tio Bernardo is a highly sought after neurosurgeon. They all present themselves with immense style and dignity-luv them!