Name: Christiane Kerr
Business: Calm For Kids, a company specializing in children’s yoga and relaxation training
Industry: Children’s Goods & Services
Location: West London, U.K.
Reason for starting: I was working as a teacher when I first set up Calm For Kids. Yoga had been a profoundly beneficial experience in my own life and I saw how well the children in my classes responded when I introduced them to yoga and relaxation. Yoga can give children valuable skills from an early age and can develop resilience and ways of coping with stress and difficult situations.
How do you define success? For me, success is having meaning in what you do. This could be sharing something that you are passionate about or it could be making a difference to people’s lives. I think any business needs to constantly re-evaluate itself as the world around us and what people need to operate in it effectively are changing so rapidly. To succeed, a business needs to be able to grow and adapt.
Biggest Success: Calm For Kids’ biggest success has been our range of relaxation CDs. We have now sold over 60,000 copies worldwide and often receive emails from parents letting us know that listening to the CDs have completely changed their children’s sleeping patterns and helped them to deal with stress and anxiety.
What is your top challenge and how have you addressed it? Adapting to changes in technology is a challenge for many small businesses. There are numerous roles to fill when you start and keeping up with the increasing number of social media and online marketing opportunities can be daunting. Finding the right support is essential and we have been fortunate in finding a company that is interested in helping small businesses grow and develop their online presence.
Who is your most important role model? I have had many inspiring yoga teachers but my two most important business role models have been Justine Roberts who founded Mumsnet in 2000, and the broadcaster Claire Balding. Justine was right on the zeitgeist, and gave thousands of woman a voice and an online support group. It has been impressive to watch the site grow in both numbers and influence. Claire Balding has blazed a trail for female sports presenters and her coverage of the 2012 London Olympics was simply phenomenal.
Edited by The Story Exchange