Your Name: Crystal D. Dyer

Business Name: Professional Coaching Consultants, LLC, a service that facilitates communication between patients and medical providers

Type of Business: Coaching & Consulting

Business Location: Knoxville, Tennessee, United States

Reason for starting
I wanted to continue helping people through life’s challenges as I did on active duty – but I wanted to help them cultivate their interests and passion into successful businesses that would help them achieve their goals.

How do you define success?
I believe successful people learn to be happy with what they have but yearn to do better for others. People who commit to life-long learning and growth and channel it into service to others and their community rarely have to question if they have been successful.

Biggest Success
Warriors to the Workforce – An outreach event that brings companies and organizations from all across the country to a military installation to interact with members of the military community. So far we have created over 7,600 new jobs for Veterans, military spouses and Gold Star Family members.

What is your top challenge and how have you addressed it?
As a military veteran, I departed active duty with a few assumptions about the corporate world that I had to quickly dispel to survive as a consultant. I learned that people are not always great teammates nor do they have your best interest at heart. I had to learn to look after myself and my business. Until I was able to build a team around me, it was a very lonely road.

Who is your most important role model?
My “adopted dad” and business partner, Lt. Gen Don Jones (ret.) The people he helps know that he leads by example. He does not care about taking credit or making headlines. I’ve seen him sell raffle tickets and raise millions for charity. He gives both his money and his time – his entire heart – to everything he chooses to work on. He’s a leader who knows the ways, shows the way and goes the way. I hope I can be just like him one day.