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Name: Daisy Jing

Business: Banish Acne Scars

Location: Pasadena, California, U.S. 

Industry: Consumer Goods 

Reason for starting? 5 years ago, I started my business from just my laptop! I had bad acne and tried everything to help clear it up. I tried hundreds of different beauty products, and decided to review beauty products to help others suffering with the same problem. In turn, I developed a following of over 50M views and became a trusted source of information in the realm of skin problems. During that time, I launched my natural skin care line focused on combating skin blemishes. Now we are a team of 14+ women, inspiring confidence in others.

Related: 13 Startup Survival Rules for Women Biz Owners 

How do you define success? Success is when I’m able to be the best version of myself, and in turn, use my gifts to help other people. My goal is to make an impact on this world, so as long as I find what I’m talented at and use that talent to impact others lives positively, then I will have succeeded.

Biggest success: My biggest personal success is starting and growing a company. I always thought I was going to graduate from school and work a job and live a typical life. I had no idea that I was able to create a business from scratch, and then have employees who are relying on the business for their livelihood. It’s a great feeling to know that you are providing a product and service to people who will pay for it. I remember my first order! I couldn’t believe someone trusted me enough to give me money for something I created.

Related: This Successful Female Entrepreneur Did Not Start Small 

What is your top challenge and how you have addressed it? There are a lot of challenges in running a business. There’s so many, I can’t list them all; but I guess the biggest challenge currently is how to have the confidence to scale a company.  When I first started I didn’t think it was going to be where it is now. Now, as I look at the next 10-15 years, I think how can we grow x percent every year for the next 10 years? It’s challenging and exciting at the same time.

For me, Banish is very personal, as it was created out of something I have struggled with my whole life — my skin. I grew up with acne since the third grade, and it’s my biggest physical insecurity. I was made fun of for my skin, and this in turn, affected my confidence. Because of this personal experience, I’m able to relate to my customer and understand what they are going through. Even though my skin looks a lot better now, when making business decisions, I always think back to “What would I have wanted then?” “What would my customer want?” One example of a business decision is putting a lot of effort into social media content that is empowering and motivating. Our customers are going through a hard time — we will do whatever we can to help 🙂

Who is your most important role model? I look up to Oprah, because she created a brand and empire for herself. She wasn’t born into privilege and had to struggle a lot to get to where she is now. I tell myself if Oprah can do it, then I can too.

Twitter   @banishacnescars
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