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Name: Dannie Fountain

Business: LE Consulting

Location: Aurora, Illinois, U.S.

Industry: Marketing & PR

Reason for starting: LEPC was actually started as a nonprofit venture, creating resumes and cover letters for low income individuals. We really enjoyed helping them and we decided to expand and start growing our business to support those efforts. Now, we still help low income individuals in that capacity, but we also provide paid resume and career development services and we’re a full service boutique marketing agency as well.

Related: Read about another entrepreneur helping job seekers here. 

How do you define success? I define success financially and personally. Financial success to me means financial independence. Personal success to me means feeling good about what I’m doing, the business I run, and my interactions with the world at large.

Biggest success: Our biggest success has actually been our Brand Happiness Chats®. We’ve gotten so many compliments on how awesome this service is and for us, it’s a way of honoring that community spirit with our business leads and clients too!

We’re also really excited to be launching our first master class and our first branding/business workbook in 2016. The offering is amazing and we’ve been talking about it for ages, it’s so exciting to see the launch on the horizon!

What is your top challenge and how you have addressed it? The biggest challenge we faced was actually figuring out how to position our services in a way that made sense to our target! Nobody in the local market was actively targeting low income individuals for resume and career assistance and we wanted to change that.

Related: ‘Women Owned’ Logos Offer a Marketing Edge 

Who is your most important role model? Right now, the person that I look up to the most is my partner. She’s a successful career professional and she’s been at her place of employment almost 9 years, even though she’s a twenty-something. She’s got her stuff together, she’s incredibly smart, and she knows how to handle herself well. I’m constantly asking her for career advice too!

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Edited by The Story Exchange