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Name: Dawn MacLaughlin

Business: Mind Body Nutrition Coaching

Location: Trinity, Florida, U.S.

Industry: Personal Services 

Reason for startingAfter working in the diet industry for a number of years, and seeing how dieting was harming people, both physically and emotionally – including myself, I decided to dedicate myself to freeing women from the dieting trap. It pains me to see how women are kept small by society’s fat-phobic mandate that women need to be thin and pretty to be valued. I want to help women stop wasting time, energy, and money on dieting, and instead create the health results they truly desire, while developing their true gifts and sharing them with the world. To this end, I started my coaching business. I now offer private coaching, group programs, workshops, and webinars all aligned with this mission. I truly believe that “Health is not one size fits all.” Health is not just about body shape, but is about who you are and how you feel in mind, body, and spirit.

Related: Read about another wellness coach here. 

How do you define success? Success is feeling excited to get up every day, whether I will be working or playing that day. It’s about being able to inspire others, enjoy life, and have the financial means to create the experiences that enrich me. It’s when my clients say to me “I’m so glad we worked together. I can’t believe how much I’ve grown.” Success is having a clientele of women that I actually adore, having full, engaged group programs, being asked to speak before groups, because my message is important and inspiring.

Biggest success: My biggest success – what I’m most proud of – is the creation of my self-paced course “Empower Your Relationship with Food.” I wanted to create an experience that would be affordable, accessible, and also transformational, and I believe I have exceeded those expectations. I have poured two years of coaching knowledge and experience into creating this rich and engaging experience, and I am very proud of the result. As I am writing this, the course has just launched and is being received extremely favorably by those in it.

Related: The Tangled Web We Weave

What is your top challenge and how you have addressed it? My top challenge is balancing work and life. It’s easy, when you are creating your own business and its something you love, to keep work, work, working at it. But it’s also important to remember why you are doing it, and to live your life as an example of what you want your clients to achieve. For that reason, I have grown to set boundaries to make sure I have the time to work out in a way that I enjoy, spend time with friends and family, and do the things that I love. I have noticed that when I have that balance, I do my best work!

Who is your most important role model? This is a hard question to answer. I don’t really have a role model. There are lots of people I admire, but to consider someone a role model… I feel that we are all so individually unique. I don’t actually like the idea of modeling myself after someone.


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Edited by The Story Exchange