As part of our continuing series with The New York Times, today we feature a video and article on Lucy Postins, who makes human-grade pet food through her company, The Honest Kitchen in San Diego, Calif.

Like many an English girl, Postins grew up loving all-things-horses, eventually receiving a university degree in equine studies. We liked how that typical upbringing eventually formed the basis for her anything-but-ordinary company. Today, Postins makes $17 million in annual revenue selling organic, non-genetically-modified, gluten-free meals for dogs and cats (horses aren’t on the list yet…but maybe someday.)

Her products aren’t cheap — and some might question if pets really need such high-end, high-quality dishes. Postins, a foodie and whole-food proponent, cleary thinks otherwise. “Animals that live in our homes every day [shouldn’t] eat pellets,” she says. “It’s like us eating Cheerios every day.”

Watch the video and read her full story here or as featured on the Times here. And if you’d like to share your own inspiring startup story, be a part of our 1,000 Stories campaign and use this form  to tell us about your accomplishments and challenges.