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Name: Debora Balardini
Business: PUNTO , an event performance space
Industry: Arts & Entertainment, Other — Events
Location: New York, New York, U.S.
Reason for starting: After being in the entertainment business for more then 25 years, I felt a need for creating a space that could cater to a community of events and performances alike. My own need for autonomy as an artist and the will to revert the thought that artists need to depend on others to be able to create, made me realize that we don’t have a place to create a community and Punto could be that space where you can have any type of gathering, from having a simple party for your friends or a performance that brings people together. I like bringing people together.
Related: Read about another entrepreneur running a multi-use event space here.
How do you define success? Success is nothing more then spending your time doing what you love. Money is just a form of energy and if we put the right amount of energy doing what we love that automatically converts itself into money. We need to channel the right amount of energy in being present in what we do.
Biggest Success: The opening of Punto Space. A dream come true! The main goal for PUNTO Space is to remain a multi-functional venue that is a creative haven for a multitude of private events, art happenings and performances. We are excited about collaborating and building community. We want to continue to work with brands such as xAd, Uptown Fashion Week, Uzo Aduba, Anheuser-Busch and Daniela Mastroprietro.
What is your top challenge and how have you addressed it? Bringing clients to the door and trying to get our mission across. We have been opened for only 9 months so we still have a long way to go but that is the focus at the moment. Realizing our mission and getting our point across.
Growing up, practical careers were supported in my home but the arts were not. What was a source of frustration has now become professional fuel. The space my partners and I created allows people to be exposed to the arts and arts education.
Who is your most important role model? I never really had a role model in my life. But if I have to pick one it would be all my friends and part of my family for different reasons. Each one have a different quality that inspires me.
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Edited by The Story Exchange