Business Name: Seratis, a platform to enable care coordination for healthcare providers
Type of Business: High Tech/Medical
Business Location: Philadelphia, Pennsylvania, United States
Reason for starting
I’m a physician and I noticed I was using outdated 1980s pager technology and wasting about an hour a day trying to reach my colleagues to discuss critical patient care information. This was slowing time of discharge for my patients and contributing to poorer health outcomes for them. Seratis, is a patient-centric mobile communication platform bringing providers out of the pager era and leverages smartphone capabilities to coordinate, track and analyze care across the team.
How do you define success?
Waking up everyday knowing I made a bigger difference to more people than I did yesterday.
I founded New Zealand’s largest young people’s international development non-profit called P3 Foundation. We are now in our 4th year running and now raise over $100,000 annually and have a membership base of over 5,000 people. I also wrote a policy that was adopted by the New Zealand national government to stop doctor emigration.
What is your top challenge and how have you addressed it?
Healthcare tends to be an overly bureaucratic, slow industry. Hence, our top challenge has been to inspire people to believe care can be delivered in a much faster and patient centric way. We have done this by sharing our vision and partnering with clinical champions and early adopters.
Who is your most important role model?
Mahatma Gandhi – he exhibits what I value the most – a life of selfless service. He inspires me for his stand on the truth. And having the discipline, determination and compassion for being used as an instrument for change.