Actress and entrepreneur Drew Barrymore took to Instagram to shout out small businesses.
Barrymore, founder of makeup venture Flower Beauty, recently extolled the virtues of Etsy, an online marketplace for makers, to her 13.2 million Instagram followers.
“This in no way is a paid advertisement,” says Barrymore at the start of her short video, filmed at home while looking content and comfortable — if decidedly un-Hollywood. She praised the site for allowing her to order supplies and art “in a place and in a way that feels very life-affirming.”
Then, she gave a “special shout-out” to the vendors who have provided her with everything from packages of tea to decorative wall art, noting the thoughtful and personal touches like hand-written notes that come with each package. It’s “so thoughtful and so connecting and such an art form in this time that couldn’t be more appreciated by someone like me.”
Her overarching message was the importance of supporting e-commerce sites and small businesses amid the coronavirus crisis. She celebrated Etsy as one “way to support e-comm [sic] and commerce” in general during troubled times, and the entrepreneurial makers who are “getting it done” for their customers despite the odds being stacked against them.
As of publication, the video had been viewed over 1.1 million times.
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