Your Name: Elizabeth Dodson

Business Name: HomeZada, an online and mobile service for home improvement and organization

Type of Business: High Tech–Online Home Organization Software

Business Location: El Dorado Hills, California, United States

Twitter @homezada

Reason for starting
Ten years ago, I built my own home and leverage commercial construction software to manage the construction. However, there was not any solution that could help me manage all my beautiful belongings(inventory), how to maintain may CA home(from the EastCoast) and how to manage my ongoing home projects(collaborating and managing my husband 🙂 ). I was already working for a software company and waited for someone to create the solution I needed until I was tired of waiting. As a result, HomeZada was born and she can track home inventory, home maintenance and home improvement projects with tools inside the application that make this process smoother for any homeowner. HomeZada also resides in a safe secure cloud application so that in case something did happen to my home, my data is accessible easily.

How do you define success?
Success starts with taking the chance to try something new. Once you try, then you have to persevere because a lot of people will either not understand or not believe in what you do. I keep the following quote in my view at all times, “Life begins at the end of your comfort zone.” Neale Donald Walsh

Sometimes you have to push the boundaries that you have and understand you can accomplish more and you will find ways to accomplish what you need to drive forward.

Biggest Success
Taking the risk to create HomeZada. The amount of effort and activities that a small team of co-founders must accomplish to grow a business is enormous and knowing that you cannot let down your team members, you keep moving forward. I am excited for the growth we will see with HomeZada and the ability for us to create more opportunities for others.

What is your top challenge and how have you addressed it?
Being able to get everything we want done in our business and being able to meet our clients needs. These are always challenges and ones that I love tackling but are also the toughest to address.

Who is your most important role model?
My mom … because she taught me that hard work is important in life and that life is full of challenges and it is what we make of those challenges that helps us grow constantly.