No one ever said entrepreneurship is without risk.
Our series with The New York Times continues today with this report on Ati Okelo Williams, owner of realty DC Home Buzz in Washington, D.C. Nearly a year ago, Williams made a big decision to change her real estate firm’s fee structure, adopting a flat-fee, full-service model that is not typical in her industry.
The move is paying off so far – Williams has seen listings triple – but only time will tell if the model is sustainable. Williams, who is 35, says big moves are trickier now that she has employees whose careers are also on the line. Still, “in making decisions that are risky right now as a business owner, I always try to channel that 23-year-old self, who just decided to do it,” she says.
Watch the video and read her full story on our site here or in the Times here. And if you’d like to share your own inspiring startup story, be a part of our 1,000 Stories campaign and use this form to tell us about your accomplishments and challenges.