The Story Exchange, Funlayo Alabi, SheaRadianceYour Name: Funlayo Alabi

Business Name: SheaRadiance, a maker of natural hair and body products

Type of Business: Health & Beauty

Business Location: Columbia, Maryland, United States

Twitter   @SheaRadiance

Reason for starting
We founded Shea Radiance after using pure unrefined shea butter to manage our sons severe dry skin and eczema problems. Soon, friends and family members began to make requests and encouraged us to sell them our products. We went from home use to farmers market stalls and is now on sold at premiere salons and spas as well as select Whole Foods markets and independent chains.

How do you define success?
Building a profitable business with a strong social mission

Biggest Success
Getting our products into Target Stores was a major highlight for us.

What is your top challenge and how have you addressed it?
Working capital to grow the business

Who is your most important role model?
My mother. She is the most positive and most determined person I know. She never gives up