Your Name: Goldina Erowele, PharmD, RPh

Business Name:, a digital magazine for caregiving, social health, and medication literacy information

Type of Business: Coaching & Consulting; Health & Beauty; Medical

Business Location Houston, Texas, United States

Twitter @carenmag

Reason for starting launched in Fall of 2012 as a healthcare & pharmacy consulting, go-to- platform for caregiving information, social health and medication literacy insights. Our core audience includes 65+ million health family caregivers, patients and consumers. These include young caregivers with limited information, the sandwich generation families and working moms trying to juggle it all. is all about providing simplified, yet actionable health resources and tools. is a leading provider of online caregiving, social health and medication literacy insights that help patients and caregivers be more empowered, engaged in their own health & lives. Our information is easy to understand and incorporate into your life every day. Our mission is to empower patients and caregivers with the information needed to navigate the healthcare landscape easily, ask questions and as a result, become their own health care advocate.

How do you define success?
Building a business and making a living by doing what you are passionate about and helping others live their best lives.

Biggest Success
Our goal was to launch a digital magazine with a global reach 1 year after was born. We accomplished that. Since the launch, we’ve been featured via several media avenues see our media link, being approached by several organizations for strategic collaborations and partnerships. We have partnered with organizations to help patients save money on their prescriptions and working with organizations with help raise awareness of social health issues such caregiving youth. We have some many projects, programs in the works that we will love to make available to caregivers and families.

What is your top challenge and how have you addressed it?
As a working mom, work life balance has been part of the challenge. Accepting help and respite has been one of the ways to address this. Funding the company and finding the right team to help me expand it and take it to the next level.

Who is your most important role model?
My mother. She is the most hard-working person I know. My family as wonderful, supportive and positive. They never let me give up.