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Name: Hannah Scarritt-Selman
Business: Little Boo Boo Bakery, a bakery specializing in variously flavored marshmallows
Type of Business: Food & Beverage
Location: New York, New York, U.S.
Reason for starting: It all began with my making homemade marshmallows and realizing that within these deceptively simple treats, there were unlimited flavor possibilities. Kieran, my ever supportive boyfriend, went about designing the look for the brand, which we describe as vintage-inspired minimalism. Bringing together confection and design, Little Boo Boo Bakery aims to reinvent the marshmallow as a gourmet, artisanal treat.
Related: Read about another sweet toothed entrepreneur here.
How do you define success? Success is continuing to be my own boss and handle all the struggles inherent in owning my business. As I learn more about myself as a business owner, I realize that success is not a single moment, but rather having the ability to continue the trajectory.
Biggest Success? Thus far, our biggest success is sharing our marshmallows with the world and meeting self-proclaimed “marshmallow people.” We are continually surprised by how many marshmallow people there really are. What we’re finding is that people care tremendously and connect to our marshmallows on a deeply personal level. Who knew that so many childhood experiences are punctuated by marshmallows!
Related: Read about another female entrepreneur who used childhood inspiration for a business idea.
What is your top challenge and how have you addressed it? Our top challenge has been to grow the company at a decent rate with little to no capital. What money we do make goes right back into the company to fund future expansions.
Who is your most important role model? I aspire to be like other women in powerful, decision-making positions, such as Tina Fey, Beyonce, and Sheryl Sandberg.
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Edited by The Story Exchange