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Name: Jaclyn Mullen

Business: Jaclyn Mullen Media, a social media provider for small businesses

Industry: Coaching & Consulting, Marketing & PR

Location: Los Angeles, California, U.S.

Reason for starting: I launched my business out of a desire to challenge myself creatively and carry on my maternal grandparents legacy. They immigrated to the United States in the 1960’s leaving behind wealth and prized possessions. They too were entrepreneurs, jewelers to be exact. They didn’t have a straight and narrow path but they did believe in the American dream and I got to witness it first hand growing up. It’s probably no surprise that I consult and coach several small business owners similar to my grandparents. We’re bootstrapping, working hard and committed to treating our customers like family. I also launched my business to be an inspiration to others, to give people the courage to go after all the goals and dreams their heart desires.

Related: Read about another social media coach and consultant here.

How do you define success? Success to me is helping people, with or without a return. Success to me is having freedom; the freedom to create something new every day, the freedom to work from anywhere. Success to me is hearing the words “thank you.”

Biggest Success: I’ve grown my business to nearly six figures a year in just 4 years, no loans or anything. I saved money before I quit my job and have invested in myself with those funds. I once helped a client raise $1,244 via Twitter in one hour for charity using a campaign strategy I created—that was very, very rewarding!

Related: Read about another marketing and PR entrepreneur here.

What is your top challenge and how have you addressed it? My top challenge is shifting my business from being service based and run by a solopreneur to being product based. I need to leverage my time and expertise while meeting the needs of budding entrepreneurs and established small business owners. I created and will be launching a 30 day virtual boot camp in April called You Camp that touches on the challenges my clients have shared with me: time management, confusion over what to share on line, insecurity about building an online presence, disregarding audience analysis and so forth. Every entrepreneur, seasoned or new, faces a challenge. The difference is in whether or not you are stuck in the problem or you create a solution.

Who is your most important role model? My grandparents were my role models, they both passed away within 3 weeks of each other in 2012. They were married 66 years, they worked together, they traveled the world, gave back and always turned obstacles into opportunities.

Twitter   @jaclynmullenmedia

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Edited by The Story Exchange