Business Name: Jacqui Malpass, a platform designed for brand building
Type of Business: Coaching & Consulting
Business Location: Newport, United Kingdom
Reason for starting
I’d love to say that I had a brilliant idea which I had to explore, but like many people I was made redundant and dare I say it, delighted, it was the kick that I needed. I took some time out to complete an executive coaching qualification and then did what lots of people do, deliver consultancy around what I did in corporate. My love of the power of words to heal and to change lives was the real catalyst for creating a book coaching business. I kept meeting people who needed a way out of their problems, I simply suggested they try writing. I knew from personal experience how dark thoughts could be transformed by putting pen to paper and how creating a book could ignite a brand, changing the authors life and business and so these concepts became a fusion for my brand. Over a period of three years I migrated my marketing and personal branding consultancy over to the book coaching business.
How do you define success?
Doing the things I love and seeing my clients publish their books or someone telling me that I inspired them to write in some way. Success is believing that you can and no matter how much it scares you, taking small steps and trusting the process.
Taking 8 women on a Kindle Book Challenge with a fellow book coach, which saw them going from ‘how the hell can I write a book?’, to becoming published authors on March 8th 2013.
What is your top challenge and how have you addressed it?
The biggest challenge I have is having my husbands mother living with us and having to change the way in which I live and work to support her care needs. I am a free spirit and to be shackled to the home has been tough. What I have done is to consider the benefits of this, in so much as it forces me to focus my activities, learn how to harness on-line technology and to ensure that I make the most of my life and enjoy it. My husband and I work as a team, share a diary and work out who needs to do what and how we can cover each others businesses. And strangely it has prepared me mentally for the time when I have to look after my mum. All challenges are growth opportunities, once they are tackled, they become additional resources for us to use.
Who is your most important role model?
My mum. She is the most amazing and talented artist, who never had the chance to spread her wings and fly. She supported me through my ‘difficult’ years and loved me regardless. When she could no longer paint I encouraged her to write and off she went and wrote 4 books. She is now in lots of pain from osteoporosis in her spine and gets down, but her determination to get through each day is incredible.