The Story Exchange, Jeanne Bliss, Customer BlissYour Name: Jeanne Bliss

Business Name: Customer Bliss, a provider of customer service expertise

Type of Business: Coaching & Consulting

Business Location: Redmond, Washington, United States

Twitter   @JeanneBliss

Reason for starting
After 25 years inside corporate America, leading the customer centric charge for five CEOs, I felt it was time to forge my own path. I wanted to go out and become a coach and beacon for others leading customer focus and experience inside their business. My path was deliberate in choosing five different industries in both B-B and B-C businesses; and after I had traversed Lands’ End, Mazda, Coldwell Banker, Allstate and Microsoft corporations, I felt I had the credibility to speak and help others out.

How do you define success?
Turning on the “aha” light among divergent leaders inside a company – that they need to work together in a deliberate manner to drive their business growth. Helping them see that the great work that they are doing separately doesn’t add up to a consistent, reliable and great experience from the customers’ point of view. Teaching companies and leaders to fish so that they can build an evergreen process and competency to lead them closer to what customers value and continuous cycle of customer driven innovation.

Biggest Success
Coaching some of the smartest, most passionate leaders into true customer leaders who have transformed their companies.

What is your top challenge and how have you addressed it?
Scaling my business. Determining how to stay relevant and fresh. Constantly adding value and being part of the conversation.

Who is your most important role model?
My Dad had a Buster Brown Shoe Store when I was growing up and I sat at his knee watching what it was like to blend humanity with commerce. I talk about him every time I give a keynote speech. He never thought he accomplished much (financially) but he has been and continues to be a beacon to myself and my brothers and sisters. Every single one of us has a strong entrepreneurial streak in us – I think starting with that work stocking shelves and even donning a Buster Brown Costume in the hot Chicago sun!