Name: Jessica McElfresh
Business: McElfresh Law
Location: Solana Beach, California, U.S.
Industry: Legal Services
Reason for starting? I started my law firm, McElfresh Law, because I was eager to start my own business and law was a passion for me. It was just such a natural idea, one that fully came to fruition after several years of hard work. I work primarily in the cannabis industry — helping marijuana businesses grow and succeed in the ever changing (and challenging) landscape. This is one area that I was particularly interested in and realized it needed more industry recognition and help, so I decided to start a firm dedicated to this.
How do you define success? Success is being happy with where you are. As a criminal attorney, success can be defined by helping your clients achieve their goals. In a way, success is both helping you and your clients achieve goals together. It’s a really great feeling when you help another business open their doors and become fully operational. This is how I would define success. Seeing a problem — and coming up with a solution that works!
Biggest success: My biggest success is absolutely starting my own law firm! Learning the intricacies of starting and owning a new business and learning how to run my business. It takes time to create your business and align with your goals. Especially as a female, it’s great to have a thriving business that you started from scratch. It’s honestly my biggest achievement, and I’m incredibly proud of it.
What is your top challenge and how you have addressed it? In the legal industry, it’s easy to stand down as a woman. The field is majorly male-dominated — we all know that. It’s intimidating. I’ve learned to not let it bother me but to be aggressive and become a leader in the legal industry. It takes a lot of hard work to succeed. I continue to educate myself, speak at industry events and conferences, network. I challenge myself to continue to address this as a female attorney and business owner. For me, this will always be a challenge I will work on addressing. I think all women business owners should continue to learn and educate themselves on these issues.
Who is your most important role model? I’m not sure that I have a specific role model. Really, any woman in the legal industry that is killing it or any woman business owner. I’m a huge advocate for women in business and our success!
Edited by The Story Exchange